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Interactive

IVFAustralia: Lifesaver


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Using the tagline ‘Inside every hero there are millions more’, agency Core has developed the ads featuring a group of emergency service workers including a fireman and lifesaver.The selfless nature often associated with an emergency service worker, who devotes their life to saving the lives of others, is also required of the men who volunteer to become sperm donors.
Credits Other credits

Client: Hayley Dodman

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