Outdoor ad: Public Transport Victoria: Opening Doors

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McCann Health has today unveiled a newly skinned tram supporting an education campaign executed by Guide Dogs Victoria in conjunction with Public Transport Victoria and Yarra Trams. The tram and the campaign aim to open the doors to public transport for Victoria’s vision impaired population. The Opening Doors tram and campaign, launched on International White Cane Day (Thursday October 15), educates Victorians on the proper etiquette around vision impaired travelers, in particular white cane users, encouraging public transport users to “stand aside, approach and ask”. The tram will be traversing Melbourne’s streets for six weeks from October 15, accompanied by etiquette posters across the Yarra Trams network. The campaign is addressing a trend in the sorts of issues vision impaired travellers experience while using public transport, the greatest challenge being other commuters