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Web Film

California Almonds: 'Fitting Room'


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California Almonds. Good for snacking anywhere.

The insight is very simple: When you’re stuck in a situation and have nowhere to go, having a snack makes it better. However, the Brits often feel guilty when they snack because they tend to make bad choices. But voila! Enter Almonds. The perfect snack that helps you stay on track. With 160 calories in a handful (about 23 almonds), almonds are a naturally satisfying snack that are easy to take along—where ever you go.

Boulder, Colorado-based agency, Sterling-Rice Group, and the Almond Board of California worked with UNIT9 Films’ Michael Sugarman to create three witty idents to demonstrate that almonds are good for snacking anywhere—while you’re waiting for a friend in a fitting room, sitting under a dryer in a salon, or even when you’re stuck in the slowest lift in the world.

Links to films

Elevator: https://www.youtube.com/watch?t=1&v=MBG9wnklM1c

Fitting Room: https://www.youtube.com/watch?t=1&v=2Uk5kQJd3e0

Salon: https://www.youtube.com/watch?t=1&v=mjlMbiLfef8
Credits Other credits

Production Studio: UNIT9 Films

Associate Creative Director: Miguel Hernandez

Production Design: Patrick Lumb

Agency Account Director: Kelli Goodwin

Marketing & PR Director: Dariela Roffe-Rackind

Grade: Derek Hansen, MPC

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