Outdoor ad: Cheetos: Chester's Best Friend

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We wanted to connect Cheetos products with the cinemas. We wanted to bring the world famous Chester mascot to life. And we achieved it, by bringing him to the movies! Socialab, in collaboration with Cheetos and ODEON Cinemas, created a different guerilla advertising activation. For a selected time period, a special Chester's Best Friend Seat was reserved in the ODEON Cinemas, during films that are mainly targeted to the younger audience and the children. A lucky child got to sit on this seat, randomly, based on its tickets number.