TV ad: IBM: Runkeeper

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Top 6: November 4th 2015

Simon Wheatcroft, a blind runner, uses Runkeeper's mobile application to overcome his challenge to do what he loves to run. The Runkeeper app, using IBM Cloud Analytics, tells Simon the distance and pace of his run and using that information he creates a mental map that allows him to run independently. Agency: The Barbarian Group USA.

Category Finance & insurance
URL https://medium.com/@ibmcloud/how-can-data-help-a-blind-man-run-a-100-mile-race-f898b4bc0b3a#.bt3jnlr6s
Client IBM
Agency The Barbarian Group
Production m ss ng p eces
Country United States of America
Uploaded 27 October, 2015

Credits

Director
Tucker Walsh
Creative Director
Adam Lau
Creative Director
Eric Burnett
Producer
Stine Moisen
Art Director
Andrew Peet
Copywriter
Morgan Perrine
Executive Producer
Ari Kuschnir
Executive Producer
Kate Oppenheim
Executive Producer
Brian Latt
DoP
Tim Sessler

Other credits

Broadcast Producer: Damon Webster / Sherri Hollander

Digital Producer: Steven Kreuch

Business Director: Roger Ramirez

Account Executive: Sophie Shrem

Head of Production: Dave Saltzman

Production Supervisor: Naomi Wells

Postproduction

Post Supervisor: Cynthia Angel

Editorial: Beast TV

Editor: Jai Shukla

Post Producer: Colleen Valentino

Assistant Editor: Sarah Germano

Flame Artist: Scott Bravo

Composer: Andy Huckvale

Sound Design: Q Department

Color: The Mill

Colorist: Fergus McCall

IBM: Runkeeper

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IBM: Runkeeper

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