TV ad: Diamond of California: Made for Homemade™

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Wanted to share details on Duncan/Channon’s first campaign for Diamond of California, which breaks nationally today. The fully integrated campaign includes TV, digital, print, social and a partnership with the Cooking Channel and celebrity chef Kelsey Nixon.

The new “Made for Homemade™” campaign comes on the heels of D/C’s work in relaunching the brand this fall and is meant to celebrate and inspire the home cook – those who love nothing more than preparing amazing food for friends and family and truly care about what goes in it. The work emphasizes the fun of a great holiday meal, the versatility of nuts as an ingredient and the creativity that brings it all together. You can view and download work at https://duncanchannon.egnyte.com/fl/tTHDHsbS29#folder-link/ and find full creative credits below.

Please let me know if you have any questions or would like to discuss the rebrand or new campaign.

All the best,
Michelle

Category Food
URL http://www.duncanchannon.com
Client Diamond of California
Agency Duncan/Channon, San Francisco, CA
Production MJZ
Country United States of America
Uploaded 28 October, 2015

Credits

Director
Irv Blitz
Executive Creative Director
Anne Elisco-Lemme
Senior Copywriter
Niki Clainos
Art Director
Tiffany Pan
Art Director
Christina Chern
Editor
Isaac Chen
Photographer
Eva Kolenko

Other credits

Agency

Writer – Greg Halbreich

Senior Broadcast Producer – Kimberly Grear

Executive Broadcast Producer – Christine Gomez

Director of Production – Carolyn Bormann

Art Buyer, Print – Amy Yu

Art Buyer, Video – Meghan Pearson

Integrated Producer – Keenan Hemje

Chief Strategy Officer – Andy Berkenfield

Director of Brand Strategy – Allan Johnson

Group Account Director – Rachel Hermansader

Account Supervisor – Suzanne Montgomery

Account Coordinator – Sydney Paine

Director of Communications Planning – Leslie Diard

Group Director of Communications Planning – Carrie Parent

Communications Planning Supervisor – Paulo Delacruz

Communications Planner – Elli Norberg

Client

CMO – Miguel Leal

VP of Marketing – Jennifer Bauer

Director of Marketing – Kristin Backer-Herzog

Associate Brand Manager – Anika Nieh

Associate Marketing Project Manager – Bambi Barnum

TV Production - MJZ

President – David Zander

Food Stylist – Susie Theodorou

Senior Executive Producer – Eriks Krumins

Head of Production – Janet Nowasad

Producer – Brian Armstrong

Editorial- Cut & Run

Executive Producer – Deanne Mehling

Producer – Mary Shoemaker

Music/Sound Design – Barking Owl

Executive Producer, Creative Director – Kelly Bayett

Producer – KC Dossett

Audio Mix – One Union Recording

Engineer – Joaby Deal

Executive Producer – Lauren Mask

Telecine – Company 3

Colorist – Stefan Sonnenfeld

Executive Producer – Rhubie Jovanov

Post Production – Spy Post

Flame Artist – Darren Orr

Executive Producer – Lori Joseph

Food Stylist (print) – George Dolese

Diamond of California: Made for Homemade™

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Diamond of California: Made for Homemade™

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