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Motel 6: Room to Room
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King and Country (K&C) recently directed and produced a :30 TV commercial for Motel 6 and ad agency The Richards Group. "Room to Room" highlights Motel 6's nationwide renovations through a seamless room-to-room journey. The VFX-intensive spot alludes to some of the magic K&C brought to the iconic Motel 6 50th Anniversary spot "Metamorphosis," such as signature transitional devices and other key visuals. The new spot is part of a multi-million dollar marketing campaign to celebrate the new look and feel of the brand.
Broadcast Producer: Sheri Cartwright Related |
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