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Motel 6: Room to Room


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King and Country (K&C) recently directed and produced a :30 TV commercial for Motel 6 and ad agency The Richards Group. "Room to Room" highlights Motel 6's nationwide renovations through a seamless room-to-room journey. The VFX-intensive spot alludes to some of the magic K&C brought to the iconic Motel 6 50th Anniversary spot "Metamorphosis," such as signature transitional devices and other key visuals. The new spot is part of a multi-million dollar marketing campaign to celebrate the new look and feel of the brand.
Credits Other credits

Broadcast Producer: Sheri Cartwright

Brand Management: Rob VanGorden



Editorial, Animation, VFX Company: King and Country

Editor: David Nitzsche

Art Director: Henry Castleton

VFX Supervisor: Andrew Cook

Designers: Brad Mitchell & Marcos Vas

Previsualization: Andrew Cook, Nick Poznick & Yu Okuizumi

3D Artists: Andrew Cook, Yu Okuizumi, Kyung Park, Nick Poznick, Tim Salikov & Henry Foster

Compositing Artists: Andrew Cook, Jon Lorenz & Yu Okuizumi



Telecine Company: Company 3

Colorist: Sean Coleman



Sound Effects Company: Eleven Sound

Audio Mixer: Jeff Payne

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