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California Milk Processor Board: perfecto con leche
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Hispanic advertising agency, Grupo Gallegos, one of AdAge's Agencies to Watch 2015, has just launched 'Me Gusta Con Leche', a new campaign for California Milk Processor Board (CMPB), creator of Got Milk? and toma leche, which highlights all the foods—other than sweets—that pair so well with milk. Me Gusta Con Leche means 'I like it with milk'.
The campaign features a 360 degree approach including, TV, digital, social, experiential, and sponsorships of food related events. TV and print executions for 'Me Gusta Con Leche' show the bountiful treats—both savory and sweet— that can be enjoyed with milk in a beautiful kaleidoscope like display.
Chief Marketing Officer: Jennifer Mull Related |
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