TV ad: Lion: Sugar Free, 15s

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Lion is today launching the second phase of its Beer the Beautiful Truth category initiative with a new campaign designed to deliver the facts about beer and bust some of the common myths Australians have about the nation’s most popular alcohol beverage. Focusing on two key messages, that most of Lion’s owned Australian beers are on average 99.9% sugar free and all are preservative free, the campaign will provide people with the facts so that they can make informed choices about what they are drinking.