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Top 6: November 11th 2015
Plants have the ability to clean the air, create oxygen, regulate the climate and now, power a lightbulb. Universidad de Ingeniería and Tecnología (UTEC/Engineering and Technology
… read moreUniversity) and creative advertising agency FCB Mayo have harnessed the power of photosynthesis to bring light to a community in rural Peru through a new form of clean, renewable energy.
The "Plant Lamp" system converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. In its online video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.
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Credits
Other credits
Account Supervisor: Max Torres
Production Supervisor: Tomás Cortés
Head of Production: Alonso Palomino
Assistant of Director: Pedro Zamalloa
Camera Assistant: Pedro Schmitt
Editor: Pedro Zamalloa / Rosana Samanamud
Post-Producer: Jorge Sabana / Pedro Zamalloa
Audio: La Sonora
Client approval: Jessica Ruas Quartara