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fisherman's friend: Suck It Up
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The comedic and cinematic spot, from Revolver Films director James Brown, is part of a new long-term platform for the brand, developed by Giants & Gentlemen. It is a return to a positioning that is part of its legacy to create more a disruptive, emotional connection, that also goes with rational concerns like taste and effectiveness.
Integrated Producer: Sumit Ajwani Related |
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