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Integrated
Microsoft Office 365: Julia's Flubble Machine - Made with Office 365
The first big creative work by Microsoft and VML Australia - 'Julia's Flubble Machine, made with Office 365' - has just launched, an integrated creative campaign for Microsoft Office 365.
The campaign showcases the collaborative productive power of Office 365 in the cloud and its cross-device capabilities. The campaign story follows Julia, an 8-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way. The campaign is realised through a series of content pieces, including the documentary-style hero film, and supported across digital, social, mobile, outdoor and radio. All of this will culminate in the Flubble Machine itself, which will be unveiled to the public at Microsoft Flagship Store on Pitt Street in Sydney.
Lead Planner: Ryan Sproull Related |
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