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Grey London: 500 Years of Stories
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Grey London substitutes visual art with powerful words in first campaign for Tate Britain"Art is moving, but not just because of its aesthetic it's the narrative behind the art that moves us the most." Nils Leonard.Convention dictates that art should be promoted visually, showing images of the work itself.
But in order to connect the gallery and its art works with a new audience, Grey London has subverted this tradition. In its first campaign for Tate Britain, everything has been stripped away and rather than show images to promote the work, it uses powerful words to tell the story behind the art.
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