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Nissan: Electrify The World


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Nissan and Nissan United Partner agencies (TBWAG1 Paris, TBWALondon, OMD, D2NA) announced the launch of a new Brand campaign, "Electrify the World", enlightening Nissan's expertize and leadership in e-mobility. Since 2010, when the Nissan LEAF was launched, Nissan’s visionary designers and engineers have blazed the trail of innovations in electric mobility. While competitors were simply talking about 100% electric vehicles and timidly engaging on this path with hybrid, Nissan did bring the idea to life.
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Strategic Director: Philip Nunn

Senior Planner: Sonya Mahcine

Account Team: Ewan Veitch, Alexandra Johnson, Eva Gotteland, François Borel,

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