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Ikea: Bouboule
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This summer, IKEA France and BUZZMAN started a new communication cycle inviting everyone to "Get back to the table". To bring each person to do so, IKEA communicates a second time and launches a TV spot which highlights the table setting offer. To all people who fear to be a bad cook, or not well equipped in their kitchen, IKEA reminds us that in the end it’s all about hosting.
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