Loteria: Night Shift

This is the official film for the Loteria de Navidad, Spain's national lottery, drawn once a year at Christmas. More than just a prize draw, the Lotería, 'El Gordo', is considered the world’s biggest lottery; a highly anticipated yearly event in the Spanish cultural calendar with more than 46 million entrants. For the second year running, the lottery’s campaign comes in the form of a short narrative film, and this year, Passion was approached to help take on the challenge of warming the nation’s hearts with an animated spot.Agency: Leo Burnett, Madrid

The film features the protagonist Justino, a mannequin factory’s nighttime security guard, whose thoughtful jokes capture the imagination of his daytime colleagues. This inspires them to enter Justino into the lottery draw and eventually share their winnings. Loteria is all about the spirit of sharing, reinforcing the values we all associate with Christmas and the festive season.