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Bulldog Gin: Unlabel
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Boutique agency Gents takes their new client Bulldog Gin to the streets of Antwerp. With a slightly provocative, insightful and bold awareness campaign launching the ‘We Are Bulldog’ brand signature. By combining clever guerrilla tactics with above-the-line media, Gents re-invents and re-writes the rules of visual propaganda. Starting from the manifesto of Bulldog Gin, where Winston Churchill is quoted, Gents translated the bold and defiant attitude of the brand into a contemporary and visually unique campaign with a disruptive black and white personality. Bold words and statements communicate the attitude of Bulldog Gin in a straightforward way across the streets of Antwerp, addressing the social mavericks in Belgium’s - so they say - boldest city.
Account Director—Leen Van der Mijnsbrugge Related |
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