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Web Film
KFC: Christmas Favourites
This Christmas, KFC is launching an integrated campaign celebrating real friendships called The Friendship Bucket Test. The game challenges friends to answer questions about one another, with chicken as the reward. The closer their friendship, the more full their bucket. A TV campaign, comprising five executions, launches on 14th November. To cast the films, KFC scoured the country for real best friends to play the game in a KFC restaurant. This also formed the basis of a nationwide poster campaign which showcased the friends taking the test. KFC is also challenging the public to take part in The Friendship Bucket Test. An online test on KFC.co.uk allows friends to play the game over social media. And the test will also be running in selected stores around the country, allowing people to play the game for real.
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