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Action Innocence: Screens
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Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet.With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents.We have developed a concept involving protective symbols of children’s lives. Unfortunately, these heroes can't give a hand to help children when they face a screen. Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
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