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NFL: Game-Changing Moments, 60s
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Steve Gleason’s Answer ALS research initiative, born out of the efforts of The Gleason Initiative Foundation (Team Gleason), launched “A Game-Changing Moment” campaign in partnership with the NFL and global marketing agency KBS. Last year’s viral social media campaign, the “Ice Bucket Challenge,” drew widespread awareness for ALS, and the Answer ALS initiative and KBS are building on its success to drive donations where urgency is needed – research. “A Game-Changing Moment” will pick up where the Ice Bucket Challenge left off and leverage the power of emotion to rally NFL fans around finding a cure for the disease. Launched on the NFL Network, the pro-bono campaign features epic “game-changing” moments throughout NFL history including Dwight Clark’s “The Catch,” Roger Staubach’s “The Hail Mary,” and Steve Gleason’s “The Rebirth.” As the football season hits full swing, the campaign aims to connect with NFL fans by reminding them of emotion-filled plays and asking them to help give ALS, a disease that has no treatment or a cure, its own game-changing moment.
Planner/Strategist: Hudson Sullivan, Paul Potenzone, Michael Rodgers Related |
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