Saatchi & Saatchi New Zealand has unveiled the latest Toyota Hilux campaign featuring a cast of passionate, poetic animals, as they are transported on an all-new Hilux. The spot … read morewill premiere the full 90" film at 7.30pm this Sunday in New Zealand on TVNZ. The TV campaign was directed by leading New Zealand director, Adam Stevens from Robbers Dog. The epic film was shot on location in the Reece valley in the Southern Alps amongst other New Zealand landscapes. Each of the animal characters including ducks, fish, deer, possums and whitebait are all CGI creations, brought to life through animation and visual effects by Alt.vfx. The new campaign also introduces a fresh brand positioning for Hilux which will appear across all elements of the advertising - The All New Hilux. The Benchmark. Rebuilt.
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