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BOURSIN: The Heist Of The Century
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Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a "marvellous spread" for the end of the year. By means of a new European campaign launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision of pleasure, where elegance and indulgence go hand in hand.
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