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Warner Channel: Warner Argentina Comic-Con November 2015
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Warner Channel was part of the Argentina Comic-Con, November 2015. This comic and pop culture international convention is the most important of its kind in Argentina, and this year convened more tan 60.000 attendees in 3 days.
Along with 5SEIS Agency, Warner Channel presented a technological experience in a 50 m2 space placed near the main Access.An extraordinary stand that surprised with a big LED HD Screen, where the participants experimented the virtual scanner: an exclusive app, through which fans could choose between the principal characters of their favourite Warner Series. Using a motion – sense camera, participants were virtually dressed with their favourite character costumes. More than 1.300 fans has played over three days. They had fun, scored points and won different prizes. The experience ended with the printed photo of the person with the selected costume. Also, the participants could share the digital photo on their social networks.
For Warner: Rick Pérez, SVP y gerente general de TNT, TCM, I.SAT, Space y Warner Channel. Vicky Zambrano, VP y Gerente de Warner Channel. Gerardo Kerik, VP de Marketing y Portfolio Strategy GE de Turner. Gunnar Werner, Director de Marketing de Warner Channel y TNT. Mónica Trueba, Directora de Marketing para Afiliados - Warner Bros. International Branded Services. Alejandro Besio, VP de Marketing y Comunicaciones Corporativas Turner Argentina. José Dafunchio, Marketing Manager Argentina. Related |
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