Interactive
Cadbury - Marvellous Creations: The Australian Crowd Coloured Short Film
Cadbury and SapientNitro have teamed up to create the Australian Crowd-Coloured Short Film. It is the culmination of a 4-week collaborative digital initiative. Over the past month, Cadbury Dairy Milk Marvellous Creations has been giving Australians the opportunity to be involved in the making of an animated film. Everyone was invited into the process, going behind the scenes to collaborate with each other and professionals in the world of animation.
During the participation phase, creators could visit the campaign website and use a unique, custom designed digital painting tool. Using this tool, they could unleash their creativity on one of the 1,500 unique frames that make up the 2-minute film.
Animation Production - Flutter |
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