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UnitedHealthcare: Delivery


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UnitedHealthcare launched a comical new spot “Delivery” showing a family touring Philadelphia that encounters a meat market reminiscent of a scene from the original cult classic “Rocky” movie.

The dad reenacts the scene, to the iconic “Gonna Fly Now" music on his phone, punching the meat and discovering it’s actually frozen. His injury, an official medical code for “activities involving boxing,” is one of the thousands of ways people enter the complex healthcare system. The spot explains that UnitedHealthcare can make it simpler by letting you know when your claim has been processed.
Credits Other credits

SVP Executive Producer: Mary Cheney

VP Executive Producer: Matt Blitz

EVP Account Director: Leslie Meredith

SVP Account Director: Rich Pieczynski

Account Director: Colleen Raleigh

Account Manager: Sarah Smith

EVP Planning Director: Denise Fedewa

VP Strategy Director: Sue Broverman

Strategist: Andra Mocanu

Legal: Carla Michelotti, Barbara Dent, Michael Sirota

Clearance: Tracy Scimeca

Creative Resource Manager: Kevin Brown

Director of Celebrity Services: Peggy Walter

Music Supervisor: Chris Clark

Music Producer: Alec Stern

Production Company: MJZ

Director: Craig Gillespie

VFX/SPX: RADAR Studios

Editorial: Whitehouse Post

Editor: Carlos Lowenstein

Director of Photography: Masanobu Takayanagi

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