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Old Mout: The not so sweet cider
Everything is sunny and happy in cider ads. Cider packaging is always so cute and the liquid inside is always such a wonderful rosy hue. But Old Mout Hard Cider is different. It's drier. It's cider, just not as sweet.
So instead of making an ad filled with lens flares, we partnered with short film Director Eric Kissack. Together we created a sixty second story that brought this ‘not too sweet’ thought to life. It featured a man in need of a drink, and an all-knowing voice that narrates his life. Agency: Colenso BBDO
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