Everything is sunny and happy in cider ads. Cider packaging is always so cute and the liquid inside is always such a wonderful rosy hue. But Old Mout Hard Cider is different. It's … read moredrier. It's cider, just not as sweet.
So instead of making an ad filled with lens flares, we partnered with short film Director Eric Kissack. Together we created a sixty second story that brought this ‘not too sweet’ thought to life. It featured a man in need of a drink, and an all-knowing voice that narrates his life. Agency: Colenso BBDO
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