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Top 6: December 16th 2015
A word with a bad rep is being transformed into a force of good this festive season, as Wieden+Kennedy Amsterdam encourages people to purchase limited-edition artworks to raise money … read morefor the refugee crisis. By harnessing the power that a single four-letter word has to offend, excite and provoke, the agency today launches Give A Fuck, a charitable platform that encourages people to take action and which connects the creative community with social causes. To launch the initiative W+K Amsterdam has partnered with over 60 talented artists from all over the world, asking each to create and donate artworks that represent or feature ‘a f*ck’. The result is more than 100 one-off or limited-edition artworks from varying mediums, which are being sold in aid of Proactiva Open Arms – the lifeguards at the frontline of the refugee crisis. For sale at letsgiveafuck.org, all the artworks have been specifically created for this project and include oil paintings, sketches, photography, prints, sculptures and craft objects.
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