Lenovo - Computer Servers: Lenny - Your most reliable IT team member

Lenovo wanted to develop some comedic content to raise awareness of their reliability messaging for their x86 Servers. The obvious question was how to differentiate its messaging in a crowded IT market, moving away from the ubiquitous product videos in the enterprise technology industry. Our solution was a video that liberated the technology from the server room, personified the product benefits and clearly stood out from the crowd. We like to think of the spot as ‘Ferris Bueller’s day off’ meets the ‘The IT crowd’, a fun pop-culture-filled story featuring the product in an unexpected way.