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Interactive
Art Directors Club: ADC-Nipple
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To kick off the ADC 95th Annual Awards Call for Entries, BBDO New York developed the "Rare for a Reason" campaign highlighting the value of scarcity. Ads spotlight things commonly thought to be "rare" which are actually more common than winning an ADC Cube. For example, one ad proclaims "More People Have Climbed Mount Everest Than Won a Gold Cube", while another reads "You’re More Likely to Have a Third Nipple Than Win An ADC Cube".
Chief Creative Officer, Worldwide: David Lubars Related |
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