Outdoor
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The Indian Outdoor Advertising Association has launched an outdoor industry campaign to highlight the ‘Power of Outdoors’. Conceptualized by Taproot and brought to life by the veteran advertising photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This creative team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror.
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