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Top 6: January 20th 2016
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Elite Turkish Coffee: Saving The ProposalTop 6: January 20th 2016
Elite Turkish coffee is one of the country's oldest and most loved coffee brands, but with a target audience slowly growing older and youngsters opting for preppy-er beverages (like Espressos, Lattes and tall Americanos) it was imperative the brand start communicating with this audience. So we looked at the younger Elite Turkish Coffee consumers and found a common trait between them: they're the good guys.Agency: BBR Saatchi & Saatchi, Tel Aviv
Digital Creative Director: Maayan Dar RelatedAlso best this week |
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