Outdoor ad: Sodimac Homecenter: Sodimac Toy Store

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Sodimac Homecenter, Peru's most important homecenter chain, strongly believes it is always possible to improve people´s lives. That's why they decided to brighten the days of kids who have never had a magical Christmas, by giving them what they truly want for the date: toys. The special twist of the initiative is that McCann Lima invited product designers to create the toys out of the products that Sodimac sells, therefore presenting not only unique and original gifts to the kids, but also reinforcing the brand's bond with its customers.