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HSBC Commercial Bank: First on 1st


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HSBC UAE surprised the people of Dubai on the 1st of January by leaving gifts, including a surfboard, a set of headphones, and a bike, along exercise routes, and on the beach for the first passerby to take. When the gifts were claimed, banners were revealed that read "The year of realizing your goals #StartsToday"
Agency: J Walter Thompson, Dubai
Credits Other credits

Chief Creative Operations Officer: Chafic Haddad

Agency Content Producer: Aly Seifelnasr

Senior Account Executive: Roula Hajjar

Head of Print Production: Jaafar Atwi

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