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ParticipACTION: Emojis
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Canadian children today spend almost 8 hours a day on screens. As a result only 5% get the 60 minutes of daily physical activity they need. ParticipACTION, a national non-profit organization with a mandate to promote physical activity, needed to raise awareness and encourage parents to limit children’s screen time. The spot from Zulu Alpha Kilo, Toronto features forgotten sport balls wearing icons of screen activity sad emoji faces. To drive the message home, ParticipACTION concludes the spot with an unexpected call to action, ‘don’t visit our website.’
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