Created by 72andSunny Amsterdam, 'Find Your Magic' is a radical departure for the brand, which sees them celebrating individuality, to liberate guys from masculine stereotypes and … read moreempower them to be the most attractive men they can be themselves. Research carried out by AXE last year showed that that despite social progress, men still feel overwhelming pressure to conform to masculine ideals and that male confidence is shockingly low. Find Your Magic is AXE's response a celebration of individuality, to give men the tools and inspiration they need to work on their original style.
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