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Baxter: Big On Flavour, 2
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Baxters has launched a new campaign celebrating the big and bold flavours of its food range. The print and TV work is set in a quirky, offbeat world and introduces the audience to the outstanding flavours of Baxters, by showing two woman dwarfed by beautifully shot ingredients. The work is the first by RKCR/Y&R for Baxters since the agency picked up the business in October and introduces the new food world of Baxters and their charming characters.
Account Director: Emma Massey / Rosa Stanley Related
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