Print ad: Honda Civic Hybrid: Matches

This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.

The air got cleaner on July 1st when the smoking ban was introduced in England.

However, Honda has been making our air cleaner for over thirty years, with the development of environmentally-friendly low-emission engines.

So this piece sought to hijack the publicity surrounding the ban and highlight the new Civic Hybrid from Honda – a car that massively reduces CO2 emissions.

Empty matchbooks were created and placed on pub bars in Central London two days before the ban was enforced.