Popchips: Be a bit good

Appealing to everyday crisp lovers who try to be a little healthier, popchips are half the fat of regular, fried crisps, because they are popped, not fried.The Lucky Generals 'Be a bit good' idea humorously recognises the tokenistic efforts that Brits are prepared to make to be healthy, whether that's eating a bag of popchips or signing up for the gym (even if you don’t quite make it there).