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Godrej Nature's Basket: #WorldFoodApp – Shoppable Ad by Godrej Nature’s Basket
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Godrej Nature’s Basket launches its first campaign for its online and mobile platform - www.naturesbasket.co.in.
Conceptualised, written and produced by Supari Studios, the video is a shoppable, interactive content piece that not only positions Godrej Nature’s Basket as India’s World Food Store, but also allows viewers to interact and shop for products of their choice at the same time. The aim of the shoppable piece is to provide Nature’s Basket with an opportunity to drive viewers directly to the point of sale and therefore influence impulse purchases. The vast majority of Nature’s Basket’s core target group is digitally-connected and tech-savvy, hence, is likely to consume the video online or on the mobile phone.
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