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McCafe: World's Best Mom
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McDonald's USA and The Kraft Heinz Company and Leo Burnett Chicago launched McCafe Coffee in retail outlets nationwide in December 2014 to give coffee lovers across America a way to enjoy the McCafe experience at home. A new campaign for McCafe packaged coffee shows the "world’s best mom" at her best. With her favorite mug full of McCafe coffee, mom can take on just about anything. And with the perfectly balanced blend, that's not too strong and never weak, it’s something she can enjoy throughout the day.
The first campaign created by Leo Burnett Chicago for McCafé packaged coffee in retail outlets launched January 18 with TV, print and digital. The :30 second TV spot “World’s Best Mom” celebrates today’s modern mom. She isn’t an unrealistic or unrelateable super mom, but one who keeps her work and life in balance as she operates at the center of her family’s controlled chaos. In the cheeky spot, a work-from-home mom attempts to fix her daughter’s not-so-perfect hair, wraps up a video conference call suited in a blazer and off-camera pajama bottoms and calmly shrugs off comical household mishaps.
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