BIC Evolution Pencil: The Secret

You've been invited to a meeting of parents at the school your child is attending , but in reality it was to do the same test that your child was doing in the next room. How do you think would do? This social experience really happened with the Santo Amaro College parents, in Rio de Janeiro (Brazil). This new experience was created by Y&R Brazil for BIC Evolution Pencil. The idea is to show the importance of parental involvement in children's development. The action became a short film for publication on the Internet.