 |
Web Film
Renault Megane: 2. Renault Megane - Affichage tête haute
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The iconic Megane has been completely reinvented: a new dynamic assertive design (low & sporty styling, new lightning…) along with a sophisticated interior equipped with a real techno cockpit (color head up display, wide range of driving aids, new R-Link 2 tablet, Multisense system…) to make a pilot out of the driver.
For this new launch, Publicis Conseil and Renault conceived a powerful and integrated campaign. A campaign created as a never seen before experience in tune with the car’s origins to bring back the true driving pleasure. First, we began with an experiment during which a team of scientists put the drivers to the test, and try figuring out how it really feels to drive the new Renault Megane; Scientists analyse all the data trying to understand this sensation. The unexpected result can be discovered in a TV commercial called the Megane Experiment, directed by Felipe (Iconoclast). 4 teasers have been created to fuel interest towards the campaign. Then, came the time to test the car. Therefore, we created a unique brand content made of 4 films, each one focusing on a specific product attribute (the 4 Control, the Head Up Display, the new R-Link 2 tablet and the Pure Vision LED). New Renault Megane faces a Movie car: the ultimate fantasy of all car lovers! The experience turns out to be clear and relevant: while the Movie car is adapted to movies, New Renault Mégane perfectly suits the real life! A multi-screen experience, synchronized with the TV commercial meant to discover additional contents on mobile device, along with a digital display and a print campaign which complete this fully integrated campaign. The experience will air from January 2016 and will be deployed internationally.
Team Renault : Michael Van Der Sande, Caroline Mechai, Christèle Kaplan, Barbara Marzari, Carine Gailliez, Alexandra Charbit Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
