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Direct Marketing
Baby-friendly care: stickers
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The campaign promotes breatfeeding and is offered, without charge, to all “baby-friendly” hospitals. The first to adopt is Women and Babies Hospital, Lancaster, Pa., a division of LG Health, University of Pennsylvania Health System. Larger-than-life posters show fresh produce-type stickers (as in a supermarket) that have been affixed to women’s breasts. The stickers themselves are also a part of the campaign, given away to new moms for use as a memory aid, to remind them which breast to feed from next.
Design Director: Eric Roch von Rochsburg Related |
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