Outdoor ad: Coopers: Coopers Shout Out

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Top 6: February 3rd 2016

How does one of Australia's most loved beer brands say Happy New Year to its drinkers? By giving them the chance to say cheers to their family and friends on a digital billboard. Coopers Shout Out let Australians book the exact location and time their personalised messages would appear on a choice of 52 outdoor sites in major cities across the country. Thousands of free, user generated Shout Outs were booked by Coopers fans, adding much cheer to New Year celebrations. Agency: kwp! Advertising, Australia.

Category Drinks, alcoholic
Client Coopers Brewery
Agency kwpx / kwpx & Partners
Country Australia
Uploaded 27 January, 2016

Credits

Creative Director
James Rickard
Creative
Corey Swaffer
Creative
Michael Gagliardi

Other credits

Account Team: Alina Godfrey, Lucy Noblet, Nick John

Strategist: David O’Loughlin

Project Managers: Georgina Toole, Hayley Johnson, Amy Lambert

Studio Artists: Fiona Beauchamp, Dan Parsons, Nigel Wapper

Digital Team: Bryn Liepins, Dan Eldridge, Matt Daniells, Simon Davis

Social Team: Tom Williams, Hayley Kroon

Media Planner/Trader: Ryan Shipway

Coopers: Coopers Shout Out

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