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Top 6: February 3rd 2016
Interactive
L’Oréal Luxe: Black Opium Nuit BlancheTop 6: February 3rd 2016
Following the successful launch of the women’s perfume Black Opium, BETC Luxe and BETC POP are now bringing out Black Opium Nuit Blanche , a unique second screen experience. Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes.
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