World First: Pirates of the High Fees

In a new campaign for World First, the big 4 banks of Australia are re-imagined as villainous vagabonds plundering on the high fees. Using the colours of the banks, agency MercerBell, Sydney created 4 pirate characters from scratch and got the best in the business in New York to bring them to life in beautiful painted 3D models. To top it off they branded a tall ship on Sydney harbour with pirates on board.

Finance has never been so fun.