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Interactive
Centauro: Twittênis
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Few people can experience to play tennis with Marcelo Melo, ranked number one in men's double tennis by ATP. Thinking about the fans who would like to have this chance, the Brazilian sporting goods retailer Centauro has launched the first tennis match through Twitter. Marcelo Melo, who is sponsored by Centauro, plays with a ball machine that acts according to tweets sent with the hashtag #twitteniscentauro. The Twittenis campaign is created by Publicis Salles Chemistri.
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