Flower Council of Holland: Command Cupid

Amsterdam-based creative agency, Kingsday, takes flirting into the future with Command Cupid, a live advertising campaign to play out on video streaming app, Periscope, on the 14th of February. Command Cupid is 2016’s modern day cupid, roaming the streets to help people find love at first digital sight. Equipped with a high-tech bow fitted with an embedded camera and smartphone, Command Cupid uses Periscope to stream live video of real people on the streets.

On the 14th of February, romantics from all over the world can log onto Periscope, look for @CommandCupid, and watch live video from the streets of Paris and Berlin. If the viewer sees someone they like, they can flirt remotely and quite literally command Cupid to give them a rose that includes their Periscope name – in case the stranger wants to take it further. It’s real life romance in real time – remotely! Flirting with strangers has never been so easy…

The campaign is a poignant reminder that it’s still hard to beat a traditional red rose on Valentine’s Day.