Dodge: Headlights

Wieden + Kennedy, Portland has created a cheeky double-gatefold ad for Dodge in the March issue of the US edition of Playboy, the first issue where nudity is no longer a feature of the iconic magazine.

The ad was created by Nick Morrissey and Robert Kendall, under the co-creative direction of Justine Armour and Micah Walker.

W+K's double-gatefold ad is placed just inside the front cover, believed to be the first domestic auto ads to appear in Playboy magazine for 25 years.

As a bonus, the number of newsstands carrying the magazine has jumped now that it is no longer classified as soft porn. Around 1,200 more newsstands are selling the toned-down issue.