Hobbs: Make An Understatement 'Pink'

Hobbs provides timeless fashion for the modern grown up who no longer needs her clothes to do all the talking. To embody the quiet confidence of the brand we launched our new line 'Make An Understatement' through a Spring-Summer print campaign. Running across press and OOH, the executions feature models dressed in Hobbs clothes, which seamlessly blend into her surroundings, creating a striking composition between outfit and background. The ads demonstrate the attitude of Hobbs, by showing that you don't need to stand out to stand out.